In 1999, Philip Rosedale formed Linden Lab with the intention of developing computer hardware to allow people to become immersed in a virtual world.In its earliest form, the company struggled to produce a commercial version of the hardware, known as "The Rig", which in prototype form was seen as a clunky steel contraption with computer monitors worn on shoulders.The app is the 18th most popular app in the App Store and the third most popular social networking app. Itai Danino is another co-founder and serves as CTO, and Sima Sistani is co-founder and COO.We’ve talked to kids and there’s a bit of a backlash against that.As with any social network, much of your Snapchat experience will depend on who you follow, but on this one you're less likely to find carefully composed posts.Instead, Snapchat all about spontaneity and documenting things "in the now." Or, as the company's founder Evan Spiegel puts it, "instant expression."Navigating the App When opening Snapchat, forget the infinite scroll of the social networks you're used to, because this app immediately springboards the camera to the screen.
There is also a procedural scripting language, Linden Scripting Language, which can be used to add interactivity to objects.Unlike Facetime or Skype, you can have up to eight people in a room and have several "parties" going at once.It's like a video version of a chatroom, and teens are going crazy for it: the app launched last February and now has more than 1 million daily active users. Rubin stuck with the live video idea and is now the CEO of Life on Air, the company behind Houseparty.And if you haven't jumped on the Snapchat bandwagon yet, now's a great time: Snapchat officially passed Twitter in terms of daily active users.Plus, the app just introduced a new feature that makes it easier to gain followers (check out the last slide for info).While you might have already turned yourself into a scary rabbit or swapped faces, have you thrown confetti or put on a green filter?