On Wednesday, the network announced that they had approved a pro-life commercial starring Florida quarterback Tim Tebow, funded by the conservative Christian group Focus on the Family, to air during the game.The road to the Super Bowl isn't easy -- for advertisers, that is.The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips.Suddenly, the two begin making out, much to the shock of a guy sitting close by.
But with the show growing increasingly political (thanks, in no small part to newly-minted head writers Chris Kelly and Sarah Schneider—a gay man and a woman), we shouldn’t dismiss the influence of recent events like the Women’s March and Saturday’s Stonewall Protest on the sketch.
The new spot highlights the difficulties faced by immigrants using their founder’s life as inspiration.
While the ad, called “Born The Hard Way,” was obviously shot before Trump signed an executive order banning people from seven predominantly Muslim nations, Trump’s rabid xenophobia only makes the commercial more pertinent now.
It's paved with conflicts, arguments and various legal and ethical hoops that companies have to jump through before they can spend million for 30 seconds in front of America's biggest TV audience.
Here are nine big issues from the run-up to the big game: 1.