A large amount of data on actual premium promotions was obtained from a leading manufacturer of consumer packaged goods. (2015) An Analysis of the Effectiveness of Consumer Premium Promotions. (eds) Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference.
Based on this information, several questions are addressed relating to: (1) sales response effectiveness over time, (2) effectiveness in attracting competitors’ customers, (e) interactions between premium prices and required proofs of purchase, and (4) findings of follow-up surveys as a way of analyzing promotion success. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
If you gave each of the three bonus reports a value, the total value of the bonuses would be a hefty .
Add the discount off the e Book, and the total savings is .
The particular model we're going to explain today is what I call "The Classic".
The consumer generally has to pay at least the shipping and handling costs to receive the premium.
Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote (as opposed to a premium) an item that is packaged with the product (or available from the retailer at the time of purchase) and requires no additional payment over the cost of the product.
If I’ve done my job, at the end of this podcast, you’ll have a list of actions, tasks, and steps that you can use to start making more money.
Today we’re gonna be diving deep into Facebook funnel development and advertising.