In the digital age, newspaper headlines for online publications must also be searchable and make readers want to click on them to read more.
As someone who has been an online dating coach since 2003, I’d venture to guess that I’ve not only seen more usernames than just about anyone on the planet, but I’ve written more of them as well.
And when your ideal partner is scrolling through hundreds of names – Sally102, Jen NYC1, Lawyer Gal – a great username can be the very reason that someone contacts you. And you become convinced that usernames don’t matter. In my opinion, a username should be a pun or a play on words. Wine Not – for the wine aficionado Lady Go Go – for the world traveler Bach To Bach – for the classical music enthusiast Tender Legal – for the soft-hearted lawyer See the common thread?
This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.
Remember, every element of compelling copy has just one purpose — to get the next sentence read.
Bobbi had a farm with geese in the yard and instead of using The Horse Whisperer, which was way too overdone, we changed one word to great effect. It’s in Volume 2 of my Finding the One Online audio series, and is the cherry on top of your new online dating experience.
In Finding the One Online, I give you 7 hours of audio, a 180 page transcript, a 35 page workbook – and tips on everything from choosing the right site, to writing a compelling online dating profile, to taking the right photos, to flirting effectively via email so that every single person will want to meet you in person. What’s the most memorable username you’ve ever seen on a dating site?