The public’s desire for illustrated cards had been firmly established by their pronounced interest in exhibition cards in the previous decade.
Now with a rising economy all the pieces were in place for the postcard industry to grow in an attempt to quench the public’s insatiable thirst for cards.
If you like to keep antique photo or postcard albums complete as they were originally assembled, you will have even more problems.
The printing industry following the war was a shadow of its former self.
: Like mint in appearance with no bends or creases, or rounded or blunt corners.
These new unexpected elements superseded the market forces that normally drove card production, taking many important decisions out of the hands of publishers.
Many of the resources required by printers suddenly became difficult to find or denied to them completely as they were diverted towards war production.